Intro to the Analysis Part of SNA

Dan Cunningham

May 7, 2019

What might we ask about social networks?

  • Actor Focused (sample)
    • Who are the most active, well-connected actors in the network?
    • Which actors might have important information about others in the network?
    • Which actors are connected to active, potentially influential actors?
    • Who are the brokers in the network?
    • Are there peripheral actors that could be enticed to leave the network or “flip”?
    • Are there actors whose removal or isolation will render the network less effective?
    • What are possible second - or third-order effects?
    • Who are actors “flying under the radar”, so to speak?
    • Depending on one’s definition of influence, which actors might be influential?
    • Are there actors whose structural position might indicate they are emerging leaders?

What might we ask about social networks?

  • Network Focused (sample)
    • What tradeoffs does the network have to make based on its structure?
      • Is the network built around a single individual?
      • If so, how might it rebound to the removal of a single actor?
      • Is removing an individual even the best approach?
      • If not, on how many individuals do I need to focus my efforts?
    • Are there any subnetworks within the larger network?
      • Based on those subnetworks, are there any vulnerabilities?
      • Which individuals represent the “core” of the network?
    • Do certain types of relationships dominate the network?

“Macro” Approach - Nested Networks

Social Network Structure

visNetwork

Social Network Structure

visNetwork

Social Network Structure

visNetwork

Social Network Structure

visNetwork

Real-World Social Networks

visNetwork

Real-World Social Networks

visNetwork

Real-World Social Networks

visNetwork

Layouts and Statistics

SNA Metric Families

  • Network Topography

  • Cohesive Subgroups

  • Centrality

  • Brokers and Bridges

Topography Application Vignette

Topography Application Vignette

  • Total Illegal Narcotics Seized:
    • Cocaine: 4.5 Kilos
    • Heroin: 110 Grames
    • Money: $65,000
    • Weapons: 3
    • Vehicles: 5
  • Charges
    • Charges ranging from First (1st) Degree Leader of a Narcotics Organization, to Third (3rd) Degree Conspiracy to distribute Cocaine. Weapons offenses.

Questions?